TileCloud

Renovation has a reputation problem. Somewhere between all the moodboards, sample stacks and contractor quotes, what should feel like the most exciting chapter of your home’s life starts to feel like project management gone wrong. The renovation game is high-stakes by nature – choices can’t be swapped out in a season, they’re the bones of the home you’ve been dreaming about, and the pressure of getting it right can quickly turn excitement into decision paralysis.

Luckily for Aussies everywhere, that’s TileCloud’s sweet spot.

A Sydney-based tile and finishings hub built for the new wave of Australian renovators, the ones who know what they want but just need a bit of guidance to pull it all together. TileCloud focuses on guidance without the overwhelm, feeling less like a supplier and more like the friend who actually knows their stuff.

TileCloud came to us ready to grow and needing a brand that could grow with them. What they had didn’t reflect who they were: warm, knowledgeable, and invested in the journey their clients were on. So we worked with them to build an identity that spoke to their customers and showed up the way they wanted to. TileCloud needed to earn trust before a single tile is chosen, so we built out a brand that feels like a welcoming smile and a guiding hand, something warm and trustworthy as you step into a journey of unknowns.