Candy Cloud

Candy Cloud is a specialty drink company based in the USA, offering highly customisable, visually driven drinks designed to feel fun, indulgent, and shareable.

With multiple stores already open and rapid expansion underway, they needed more than just a logo — they needed a brand people wanted to step into, hang out in, and be part of. Something that could stand out in a space dominated by big players, while still feeling cool, ownable, and scalable.

We created a bold, immersive identity inspired by the energy of their product — playful, glowing, and slightly elevated. Think “daytime club” energy, but for specialty drinks. From the logo suite and colour system through to custom visual assets, photography direction, and in-store application, every element was designed to build a cohesive and recognisable brand world.

Since the refresh, Candy Cloud has continued to expand, with new stores opening and a growing social presence that’s driving real community and hype around the brand.