DoPaw

DoPaw is a New Zealand-based natural pet food brand, created for owners who see their dog as more than a pet; they’re part of the family, the routine, the everyday.

With a product grounded in quality, care, and high-spec ingredients, the brand needed to reflect the same level of intention. The vision was to move away from the overly functional, predictable aesthetic often seen in the pet space, and instead create something that felt expressive, feminine, and visually distinctive.

So we built the brand from the ground up.
We focused on creating a visual identity that balances playfulness with polish, a pink-led palette supported by warm tones and clean neutrals, paired with a custom illustration style designed to evolve alongside the product range. Every element was considered to ensure the brand could scale seamlessly while maintaining a strong, ownable presence.

The result is a brand that stands confidently on shelf and resonates deeply with female dog owners.