The Kebab Shop started in downtown San Diego and has grown into one of the fastest-growing new-school Mediterranean brands in the U.S., with 55+ locations across California, Texas and Florida. The brand had built such a loyal following through bold flavours, personality, community and culture, the visual identity needed to reflect the scale and quality of the business.
We partnered with The Kebab Shop to evolve the brand into a more polished, scalable and personality-driven identity without losing the recognition and love already built within the community. By retaining iconic elements like the flame mark, leveraging bold block sans serif typography, introducing brighter colours, premium sticker-inspired assets and halftone heat map textures inspired by the fire and energy behind the brand, we created a visual system that finally matched the experience people already felt in-store.
The animation below shows the development from the previous logo through to the developed logo for the popular “sorta famous, hella good” chain.
