Shiny Hiny

Shiny Hiny, located in the United States, is a sun care brand built for a new generation. One that values confidence, self-expression and a life lived outdoors. Designed for those who see every day as an opportunity for adventure, the brand exists to celebrate individuality while prioritising skin health through reliable, high-quality sun protection.

The brand required a full identity built from the ground up that captured this bold, carefree energy, while standing out in a category often dominated by clinical or overly minimal aesthetics. The vision was to create something playful, expressive and unmistakably youthful. A brand that feels as confident as the people wearing it.

The challenge was to balance this high-energy, personality-led direction with clarity and credibility, ensuring the product still communicates trust, transparency and effectiveness. Every element needed to reflect movement and freedom — from the fluid, sunscreen-inspired typography to a custom illustration style featuring confident, adventurous characters across a range of outdoor moments.

The outcome is a vibrant, attitude-led brand system that feels bold, dynamic and full of personality, designed to connect with a younger audience and inspire confidence in every setting. A brand that doesn’t just protect your skin, but empowers you to get out there and live in it.