JOYPOP

JoyPop is a faith-led soda pop brand designed to spread joy, connection, and uplifting moments through playful drinks and treats. Situated in Texas, USA, it was created as an extension of the Dear Heart brand, the identity needed to feel bright, youthful, and emotionally warm while subtly weaving faith into the experience in a way that felt welcoming rather than preachy.

The challenge was to create a visual identity that balanced nostalgic soda-shop energy with a modern, highly ownable look and feel. Through bubbly typography, cheerful color palettes, playful smiley motifs, and flexible packaging systems, the brand was designed to feel bold, memorable, and full of personality while remaining approachable and easy to evolve seasonally. The result is a vibrant, joy-first identity system built to create meaningful customer experiences both in-store and online.