Scene75
BRAND IDENTITY
Earlier this year, we received an email that made us do a double-take. It was from Five Star Parks & Attractions—a giant in the entertainment industry with 11 theme parks across America, many with multiple locations. One of their biggest parks, Scene75, needed a rebrand. Scene75 is an indoor entertainment powerhouse with five massive locations. (Seriously, Google these buildings—they’re visible from the highway!) The challenge? Modernizing and refining an already established brand while maintaining its strong, recognizable identity.
Our goal was to weave nostalgia with a modern, clean, and dynamic design. The new logo needed to scale effortlessly—from staff shirts to rollercoasters, merch, and even the sides of their iconic buildings. Drawing inspiration from their previous logo, we reimagined the iconic star, incorporating it into the negative space of the "5" in the wordmark—a subtle nod to their parent company, Five Star Parks. The extended star point symbolizes speed and motion, reflecting the energy and thrill of Scene75's attractions. The final visual identity showcases bold typography, energetic design elements, and custom iconography that represents the park’s attractions. Paired with adaptable layout templates, this system empowers their team to roll out future marketing campaigns with ease.
"Working with Pink Pony and Kristy Campbell has been an absolute transformative experience for our company. Kristy didn’t just give our decade-old brand a facelift; she completely reimagined it from the ground up. Pink Pony offered a full suite of services, including comprehensive brand strategy, design, messaging, and visual identity development. In addition to her visionary design work, Pink Pony provided exceptional guidance on how to integrate our new brand across multiple channels and touchpoints. Kristy and her team worked closely with us on everything from our digital presence to in-location branding, making sure it all came together seamlessly. We are beyond excited to roll out this revitalized brand across all of our Scene75 locations nationwide. If you're looking for a creative agency that offers top-tier strategic insight, world-class design, and unwavering support from start to finish, Pink Pony and Kristy Campbell are the perfect choice!
Troy Sacco
