Swaleys
Full Brand Identity and Vehicle Wrapping
Swaleys in the U.K. approached Pink Pony Creative with a challenge: to capture the joy and nostalgia of ice cream in a brand identity that would delight customers of all ages. During our discovery session with Fateh, the passionate owner of Swaleys, we dove headfirst into the rich history behind the business—a cherished mobile ice cream van passed down through generations. Then, we set out to create an eye-catching visual identity that would transport customers back in time, while also infusing a fresh, modern twist!
The result? A whimsical fusion of custom illustrations, soft pastel hues reminiscent of bygone summers, and lively typography. Our aim was to craft an identity that not only catches the eye but also tugs at the heartstrings—exuding a sense of warmth and nostalgia that leaves customers feeling positively giddy. Swaleys’ brand identity is a joyful retro journey, inviting customers to indulge in the simple pleasures of days gone by, one scoop at a time. Feels like the good ol’ times!
