Trillion Circle

Trillion Circle is an invitation-only membership club for collectors of Bugatti, Koenigsegg, and Pagani—the world’s rarest hypercars. From day one, the brief was clear: the identity had to feel like the cars.

This direction, pulled from our archive as an unused concept, explored that brief through a hunting hound as the brand’s central symbol—built for speed, power, and cunning, and historically associated with old money and prestige. The kind of animal that made sense for a club whose members prize exactly those qualities in their machines.

The “C” was modelled directly off the Bugatti signature curve and carried through every touchpoint—the monogram, the crest variations, the overall structure. The T+C monogram itself reads as a top-down view of a hood, curving lines meeting sharp finishings the same way hypercar bodywork does. A wide serif wordmark with pointed finishings and classic foot details added a layer of old-world luxury, while the colour palette stayed close to the established Trillion universe; rich and exclusive, with blue reserved as a secondary accent.

Two crest variations were developed: one wider and symmetrical for embroidery and engraving, one condensed for a more balanced mark.

The client decided to follow through with another direction we finalised with.