Incrediballs

Incrediballs is a plastic-free drinks brand based in New Zealand, creating dissolvable flavour balls designed to replace single-use plastic bottles and cans. Entering the market with an existing community and strong brand personality, they needed a cohesive system that could carry their world across packaging, social, and web without losing the energy their audience had already connected with.

Pink Pony developed an extended brand suite built on their existing assets rather than replacing them. Packaging was the centrepiece – a critical communication tool for a product that was new and undefined. As a novel idea entering an established category, the packaging had to convey the product itself, signal the flavour instantly, and reflect the brand’s purpose, all at a small, pocket-sized scale. A fruit-and-fizz visual motif mirrors the ritual of using the product, colour-coded by flavour for instant buy in. Bold colour blocking in their signature pink helps to command shelf presence at small scale. Expressive type and repeatable assets complete a visual language that feels energetic and purposeful – built to grow alongside a brand on a mission.