Hoola

HOOLA is a new confectionery brand created by Iconic Candy to bring a fresh take to the classic gummy ring. Inspired by the nostalgia of peach rings and reimagined with bold tropical flavours, the opportunity was to create a brand that could confidently stand alongside household names while feeling playful, memorable and unmistakably different.

We believe the best brands don’t just sell products, they create worlds people want to step into. For HOOLA, that meant building a vibrant brand world inspired by sunshine, tropical adventures and carefree fun. From the custom logo inspired by interlocking gummy rings to the expressive tropical illustrations, bold typography and flavour-led colour palette, every detail was designed to bring that world to life across packaging, digital and future product launches.

The result is a colourful, personality-filled brand that stands out in a crowded confectionery market, giving HOOLA a strong foundation to grow while providing Iconic Candy with a flexible platform for future flavours and product launches.