Jess moves comfortably across styles and disciplines, bringing the same level of rigour to editorial branding as she does to character-driven illustration. Her approach is grounded in the belief that brand identity operates on an emotional level – that the most effective visual decisions aren’t just seen, they’re felt. She holds a Bachelor of Design in Visual Communication and a Design Kids Bootcamp certification. You’ll often find her deep in a book or taking walks along the New Zealand coast.